This study aimed to determine and analyze the classifications, functions, characteristics, and effectiveness of the selected
30 public signs found along the roads and streets going to Basilica Minore Church, Magellan’s Cross, Museo Sugbo, Fort
San Pedro, and Ayala Center Cebu. Starting from Kilometer Zero (KM 0), photos of the public signs found along the roads
and streets going to the five most preferred places in Cebu City were taken. A survey questionnaire was also answered
by the 55 respondents composed of motorists, jeepney drivers, pedestrians, commuters, local and foreign tourists.
Findings reveal that static signs predominated in the classifications of the public signs. In addition, indicative signs were
predominantly found in both local and foreign tourists who visit Cebu City. Also, the absence of uncommonly-used words,
concise wordings, and capitalized words were the most dominant characteristics in the public signs in Cebu City. Further,
the public signs in Cebu City are effective in terms of giving information and directing local and foreign tourists in Cebu
City. Lastly, public signs that were problematic were addressed by stating observations and recommendations for the
improvement of the physical state of the signs.