This study analyzed the linguistic cityscape of billboard advertisements found in the selected areas in Mandaue City and the occurrence of linguistic compositions and linguistic landscapes in billboard advertisements. This study used a mixed-method. Billboard advertisements along the highways and… More

This study analyzed the linguistic cityscape of billboard advertisements found in the selected areas in Mandaue City and the occurrence of linguistic compositions and linguistic landscapes in billboard advertisements. This study used a mixed-method. Billboard advertisements along the highways and flyovers in Maguikay, Subangdaku, Umapad, Banilad, Tipolo, and Guizo, Mandaue City were the corpora of the study. A survey was also conducted to verify the effectiveness of billboard advertisements. Results revealed that the English language was the dominant language in the billboard advertisements, while complementary multilingual writing and phrases prevailed among the other types of writing. On the other hand, the emotional appeal was the commonly used advertising appeal in non-official signs. The results suggest that consumers have purchasing power based on emotion. However, they use logic to justify their decision. Less

This study aimed to determine and analyze the classifications, functions, characteristics, and effectiveness of the selected 30 public signs found along the roads and streets going to Basilica Minore Church, Magellan’s Cross, Museo Sugbo, Fort San Pedro, and Ayala Center… More

This study aimed to determine and analyze the classifications, functions, characteristics, and effectiveness of the selected 30 public signs found along the roads and streets going to Basilica Minore Church, Magellan’s Cross, Museo Sugbo, Fort San Pedro, and Ayala Center Cebu. Starting from Kilometer Zero (KM 0), photos of the public signs found along the roads and streets going to the five most preferred places in Cebu City were taken. A survey questionnaire was also answered by the 55 respondents composed of motorists, jeepney drivers, pedestrians, commuters, local and foreign tourists. Findings reveal that static signs predominated in the classifications of the public signs. In addition, indicative signs were predominantly found in both local and foreign tourists who visit Cebu City. Also, the absence of uncommonly-used words, concise wordings, and capitalized words were the most dominant characteristics in the public signs in Cebu City. Further, the public signs in Cebu City are effective in terms of giving information and directing local and foreign tourists in Cebu City. Lastly, public signs that were problematic were addressed by stating observations and recommendations for the improvement of the physical state of the signs. Less