This study aimed to analyze and evaluate the reading comprehension component in the selected Grades 7 and 8 English and Filipino textbooks used by the selected private schools in Cebu City. Content analysis and text analysis were used as research… More

This study aimed to analyze and evaluate the reading comprehension component in the selected Grades 7 and 8 English and Filipino textbooks used by the selected private schools in Cebu City. Content analysis and text analysis were used as research designs in evaluating the 21 textbooks used during the academic year 2012-2013 and academic year 2013-2014. Results in English textbooks revealed that among the competencies, strategies predominated among schema building, literary texts, and expository texts whereas in Grade 7 & 8 Filipino textbooks, schema building and strategies predominated. Grade 7 & Grade 8 English Textbooks used by USC South Campus and Sacred Heart of Jesus - Hijas de Jesus met the K to 12 Guidelines for reading comprehension set by the Department of Education. Moreover, Grade 7 & Grade 8 Filipino textbooks used by St. Theresa’s College only met the standards. Consequently, these textbooks are recommended to be used for Grade 7 and Grade 8 students in private schools. Less

This study assessed the training needs of the 25 selected student journalists who responded to the self-administered survey questionnaires using the purposive sampling technique. Editors-in-chief of the main and external campuses were also interviewed to validate the results of the… More

This study assessed the training needs of the 25 selected student journalists who responded to the self-administered survey questionnaires using the purposive sampling technique. Editors-in-chief of the main and external campuses were also interviewed to validate the results of the questionnaires. As perceived by the respondents, results showed that leadership and management, editorial writing, editing and proofreading, and video taking were highly needed. Results demonstrated that student journalists prefer to cover events that they are concerned with student welfare and the law and governance which are evident in the dominant activities of the campuses. However, some events that were rarely represented by these concerned students involved research and development, production, and gender and development activities. The results of this study served as one of the bases in crafting the training program of the aforementioned student journalists. This study then recommended the following training program. There is a need to craft a training program that prioritize the topics on leadership and management, editorial writing, editing and proofreading, video making, and professionalism in campus journalism. These training program was then implemented during the first semester of the AY 2020-2021 online amid the COVID-19 pandemic. Less

This study analyzed the linguistic cityscape of billboard advertisements found in the selected areas in Mandaue City and the occurrence of linguistic compositions and linguistic landscapes in billboard advertisements. This study used a mixed-method. Billboard advertisements along the highways and… More

This study analyzed the linguistic cityscape of billboard advertisements found in the selected areas in Mandaue City and the occurrence of linguistic compositions and linguistic landscapes in billboard advertisements. This study used a mixed-method. Billboard advertisements along the highways and flyovers in Maguikay, Subangdaku, Umapad, Banilad, Tipolo, and Guizo, Mandaue City were the corpora of the study. A survey was also conducted to verify the effectiveness of billboard advertisements. Results revealed that the English language was the dominant language in the billboard advertisements, while complementary multilingual writing and phrases prevailed among the other types of writing. On the other hand, the emotional appeal was the commonly used advertising appeal in non-official signs. The results suggest that consumers have purchasing power based on emotion. However, they use logic to justify their decision. Less

This study aimed to determine and analyze the classifications, functions, characteristics, and effectiveness of the selected 30 public signs found along the roads and streets going to Basilica Minore Church, Magellan’s Cross, Museo Sugbo, Fort San Pedro, and Ayala Center… More

This study aimed to determine and analyze the classifications, functions, characteristics, and effectiveness of the selected 30 public signs found along the roads and streets going to Basilica Minore Church, Magellan’s Cross, Museo Sugbo, Fort San Pedro, and Ayala Center Cebu. Starting from Kilometer Zero (KM 0), photos of the public signs found along the roads and streets going to the five most preferred places in Cebu City were taken. A survey questionnaire was also answered by the 55 respondents composed of motorists, jeepney drivers, pedestrians, commuters, local and foreign tourists. Findings reveal that static signs predominated in the classifications of the public signs. In addition, indicative signs were predominantly found in both local and foreign tourists who visit Cebu City. Also, the absence of uncommonly-used words, concise wordings, and capitalized words were the most dominant characteristics in the public signs in Cebu City. Further, the public signs in Cebu City are effective in terms of giving information and directing local and foreign tourists in Cebu City. Lastly, public signs that were problematic were addressed by stating observations and recommendations for the improvement of the physical state of the signs. Less