This study analyzed the linguistic cityscape of billboard advertisements found in the selected areas in Mandaue City and the occurrence of linguistic compositions and linguistic landscapes in billboard advertisements. This study used a mixed-method. Billboard advertisements along the highways and… More

This study analyzed the linguistic cityscape of billboard advertisements found in the selected areas in Mandaue City and the occurrence of linguistic compositions and linguistic landscapes in billboard advertisements. This study used a mixed-method. Billboard advertisements along the highways and flyovers in Maguikay, Subangdaku, Umapad, Banilad, Tipolo, and Guizo, Mandaue City were the corpora of the study. A survey was also conducted to verify the effectiveness of billboard advertisements. Results revealed that the English language was the dominant language in the billboard advertisements, while complementary multilingual writing and phrases prevailed among the other types of writing. On the other hand, the emotional appeal was the commonly used advertising appeal in non-official signs. The results suggest that consumers have purchasing power based on emotion. However, they use logic to justify their decision. Less

This study analyzed the Cebuano-Bisaya particles and their corresponding functions, as well as their frequency of usage between two disk jockeys (DJs) and a random number of callers. The current research involved six (6) chosen 99.5 RT Ninduta Ah! Radio… More

This study analyzed the Cebuano-Bisaya particles and their corresponding functions, as well as their frequency of usage between two disk jockeys (DJs) and a random number of callers. The current research involved six (6) chosen 99.5 RT Ninduta Ah! Radio broadcasts, specifically from a segment called “Itanong Mo Portion.” The DJs and the callers served as the participants for this study. The recorded conversations from the said segment containing the use of the different types of Cebuano-Bisaya particles provided the study’s main source of data. Results unveiled that placeholder particles were the most evident among all the types of the Cebuano-Bisaya particles; “word search while holding a turn ranked first as the most common function of the Cebuano-Bisaya particles, followed by “emphasis,” “to assert information” as the third and “to convey an attitude” as the fourth. However, the use of “euphemism” and “reformulating clausal structure” provided no data in the study, and the post-nominal type of particles was the least used. Furthermore, between the DJs and the callers, it was found out that the DJs were the frequent users of the Cebuano-Bisaya discourse particles compared to the callers. Less